MEET MIKE

I’m Mike Ramsay, a veteran Creative Director and Marketing Consultant, who has helped businesses large and small navigate the ever-changing media landscape to position themselves for success. I help businesses communicate about themselves, their products and services in ways that people care about.

WHY THE SHADOW FACTORY?

I’m not big on the limelight - I’ve always been the warhorse behind the scenes; in the shadows. A shadow gives depth and presence to an object. It shifts with the light, with different and facets according to perspectives applied. My job is to make sure there is a light shining on your business and a shadow from every angle.

I’m here to help you apply different perspectives to your problems and come up with insightful marketing solutions to solve them. I apply both method and magic - pragmatic proven processes that get results, and an instinctive understanding of human behaviours and emotional drivers. We can talk through your ambitions and goals, and strategies to grow towards them.

Then I deliver. It might be doing the basics beautifully, refining and redesigning your brand to express what you stand for. It might be carefully crafting and copywriting a suite of communications. Websites, brand campaigns, promotions, retail and activations, I’ve done it all. Sometimes I’m on the tools, sometimes I’m plugging into a network of trusted friends to deliver the best, cost-effective solution, scaled to your needs. My specialty is integrating campaigns and communications for a cohesive brand where every touchpoint feels like part of a whole - a shadow from every angle.

HARD WORKING MARKETING IDEAS FOR HARD WORKING INDUSTRIES